This is the image that you create for yourself
Posted: Thu Dec 26, 2024 11:06 am
In your applicant-facing materials. Your hiring website, your application and interviewing process, and any hiring-related marketing initiatives you’re running all make up part of your employer brand. These elements communicate to applicants and prospective applicants what your company is like, and that can make a huge difference in how many — and which — applicants apply. There’s another much more important component to employer branding, one that takes far more work to cultivate: your own current and former employees’ opinions about working at your firm.
When they have the option, people want to work for prestigious companies, not unknown ones. They also buy albania telegram database want to work for companies that are well-known as good places to work. If your current and former employees aren’t and didn’t enjoy their experiences with your company, that reputation is going to get out there, creating a negative employer brand. On the other hand, if people love working for your organization, that message will spread, too.
Applicants will reach out to mutual contacts, people will post on sites like Glassdoor, and you’ll build a positive employer brand. What About Organizational Culture? Organizational culture is somewhat tied to the second half of your employer brand, but there are enough differences that it’s worth discussing separately. Applicants might not know everything there is to know about your organizational culture, but they will certainly get glimpses during the interviewing and hiring process.
When they have the option, people want to work for prestigious companies, not unknown ones. They also buy albania telegram database want to work for companies that are well-known as good places to work. If your current and former employees aren’t and didn’t enjoy their experiences with your company, that reputation is going to get out there, creating a negative employer brand. On the other hand, if people love working for your organization, that message will spread, too.
Applicants will reach out to mutual contacts, people will post on sites like Glassdoor, and you’ll build a positive employer brand. What About Organizational Culture? Organizational culture is somewhat tied to the second half of your employer brand, but there are enough differences that it’s worth discussing separately. Applicants might not know everything there is to know about your organizational culture, but they will certainly get glimpses during the interviewing and hiring process.