TOFU: Top of the FUnnel
Posted: Sat Dec 28, 2024 3:25 am
In the decision phase , the user has understood what he had to and must make a choice to solve his problem or seize his opportunity. Here he is about to choose the most suitable supplier to connect with. Here it can be very useful to tell the story of the brand or provide case studies and testimonials.
Define content for each business objective and each stage of the buyer's journey
Here you need to implement what you established in the previous 2 points. Create content for the various stages of the buyer's journey.
It is essential to consider Content Marketing as a logical process that accompanies the buyer along his purchasing journey .
Each content is strictly linked to the initial strategy and belgium telegram data must be adapted according to the message and the necessary format.
If you imagine the purchasing process as a funnel that leads to conversion (funnel), contents can be classified into:
MOFU: Middle Of the FUnnel
BOFU: Bottom of the FUnnel
Once you have established a content plan based on these criteria, it is essential to combine content with context, that is, being able to provide the right information at the right time , using the right framing based on the customer's purchasing journey, through intelligent content distribution.
Sometimes it can also be useful to know how to master techniques for using subliminal messages, which we have explored in depth in this dedicated article .
Here, in more advanced systems, Marketing Automation can come into play .
These are software platforms that allow you to automate the monitoring of user activities and manage all online marketing processes up to lead generation and profiling.
Define content for each business objective and each stage of the buyer's journey
Here you need to implement what you established in the previous 2 points. Create content for the various stages of the buyer's journey.
It is essential to consider Content Marketing as a logical process that accompanies the buyer along his purchasing journey .
Each content is strictly linked to the initial strategy and belgium telegram data must be adapted according to the message and the necessary format.
If you imagine the purchasing process as a funnel that leads to conversion (funnel), contents can be classified into:
MOFU: Middle Of the FUnnel
BOFU: Bottom of the FUnnel
Once you have established a content plan based on these criteria, it is essential to combine content with context, that is, being able to provide the right information at the right time , using the right framing based on the customer's purchasing journey, through intelligent content distribution.
Sometimes it can also be useful to know how to master techniques for using subliminal messages, which we have explored in depth in this dedicated article .
Here, in more advanced systems, Marketing Automation can come into play .
These are software platforms that allow you to automate the monitoring of user activities and manage all online marketing processes up to lead generation and profiling.