Compliments travel fast :
Posted: Sat Dec 28, 2024 4:27 am
The 5-star paradox : Typically, fake reviews are inflated with maximum ratings, absolute compliments and zero criticisms. An identikit that has become – for the average consumer – a clear synonym of falsity. This is why today, on 65.80% of consumers, reviews verified by ad hoc platforms work best, with ratings around 4 stars and which are also in-depth with any criticisms of the product.
It’s true that more consumers are independently leaving positive reviews (34%) than are leaving critical ones (7%) . So how about contributing to this trend? Of the 74% of customers who were asked to leave a review, 68% actually did so. This sets the stage for a very smart advertising strategy.
Several advertising reports talk about how an average frequency of 7 ads is needed to convert a new customer . This means that after seeing 7 of your ads, someone is more likely to become your customer. Reducing this value means spending less on ads without affecting your earnings.
Coincidentally, having an online reputation around 4 stars is, according to Google studies, a way to convert your customers sooner and easily unlock a conversion rate of 14%. It is not uncommon, in fact, that denmark telegram data after seeing ads, a user curiously searches for online opinions that give him that last push.
Where to collect reviews : There are many channels to do this. From messages, to surveys to interactions under your content. We do this too, but for years we have focused on accumulating a positive reputation on a single platform, Trustpilot . Find us here .
87% of consumers rate a brand's ads as more trustworthy if they display the Trustpilot logo and rating on this platform.
Remember → Other people's opinions say more about you than you can ever say yourself without sounding like a braggart. That's the hard truth, but we've seen some positives out of it, too, come on.
The risk of (wanting) to grant too many company benefits
The invisible link between advertising and online reviews: how to sell more while reducing advertising costs 2
This above is a graphic shared a few weeks ago by Nicole Tsai, then a Google employee who worked in an office like this in Los Angeles. Pretty cool, right?
There's a Strategy : Offices like this, filled with company benefits that employees have free access to, are typical of Big Tech, which touts them as a strong branding tool to attract and retain top talent.
It’s true that more consumers are independently leaving positive reviews (34%) than are leaving critical ones (7%) . So how about contributing to this trend? Of the 74% of customers who were asked to leave a review, 68% actually did so. This sets the stage for a very smart advertising strategy.
Several advertising reports talk about how an average frequency of 7 ads is needed to convert a new customer . This means that after seeing 7 of your ads, someone is more likely to become your customer. Reducing this value means spending less on ads without affecting your earnings.
Coincidentally, having an online reputation around 4 stars is, according to Google studies, a way to convert your customers sooner and easily unlock a conversion rate of 14%. It is not uncommon, in fact, that denmark telegram data after seeing ads, a user curiously searches for online opinions that give him that last push.
Where to collect reviews : There are many channels to do this. From messages, to surveys to interactions under your content. We do this too, but for years we have focused on accumulating a positive reputation on a single platform, Trustpilot . Find us here .
87% of consumers rate a brand's ads as more trustworthy if they display the Trustpilot logo and rating on this platform.
Remember → Other people's opinions say more about you than you can ever say yourself without sounding like a braggart. That's the hard truth, but we've seen some positives out of it, too, come on.
The risk of (wanting) to grant too many company benefits
The invisible link between advertising and online reviews: how to sell more while reducing advertising costs 2
This above is a graphic shared a few weeks ago by Nicole Tsai, then a Google employee who worked in an office like this in Los Angeles. Pretty cool, right?
There's a Strategy : Offices like this, filled with company benefits that employees have free access to, are typical of Big Tech, which touts them as a strong branding tool to attract and retain top talent.