An important caveat to that is, it changes, right

[zihadhasan012]

Even though it does make sense to pour what you’ve got into one primary channel, it can be really dangerous to … put all your eggs in one basket, because at the end of the day, we have no control over these algorithms or what happens to them. I think Twitter/X is a great example of that. All of the conversation around the TikTok ban is also an example of that.


The most healthy business on social is going to be list of oman cell phone numbers one that has a robust ecosystem of content that pours into different pockets of their business … in the same way you think about diversifying your income. … If one channel stops working all of a sudden for circumstances outside of your control, you have to be able to quickly pivot … It’s really important in social — and in anything related to audience development or growth marketing — to constantly be testing and learning and reevaluating every six months, because things move so quickly.


When I was 23 and in my first job at MTV News, I don’t think I fully understood what social media would become. And when folks ask me [today], “Where do I want to be 10 years from now?,” I don’t think that job exists yet because digital moves so quickly. … I think that 10 years from now, we’re gonna look back and be like, “Wow, this is a solution to a problem that we didn’t even know we had,” in the same way that nobody knew they wanted the iPhone until the iPhone came out, and now it’s one phone to rule them all.