Thought leadership execution
Posted: Sat Dec 28, 2024 5:31 am
“Marketers will get smarter about how they invest in content. Marketing colleagues who would have historically worked independently will look for opportunities to create more of a splash by pooling their budgets in a shared core programme of research and content. They will then carve up the insights to meet their respective marketing goals. Similarly, there will be more cross-brand collaboration on thought leadership projects, where there is common interest in a theme and opportunities to leverage the power of multiple brands when targeting a similar audience.” – Kate de Lima, Business Development Manager
Marketers get smart about measurement
“In our experience, marketers have often struggled to quantify the return on investment they can achieve through thought leadership. We think that 2016 will be the year when they start taking measurement seriously. This means defining what ‘success’ looks like for a thought leadership campaign at the outset. It also means looking beyond traditional indicators to track, for example, how much content is shared on social media and other channels, and how often content helps to convert prospects into genuine leads.
Internal metrics will also matter, including how uruguay mobile phone numbers database many business development executives use thought leadership to initiate or develop client conversations.” – Victor Chauhan, Business Development Manager
Don’t just translate — localise!
“Most large companies will translate their thought leadership to suit the needs of local markets. But translation alone is not enough to ensure that content resonates with local markets. In 2016, companies will move towards a more focused localisation of their content, which will ensure that it is more closely aligned with the region or country’s culture and market environment.” – Keisha Shah, Senior Project Delivery Manager
Marketers get smart about measurement
“In our experience, marketers have often struggled to quantify the return on investment they can achieve through thought leadership. We think that 2016 will be the year when they start taking measurement seriously. This means defining what ‘success’ looks like for a thought leadership campaign at the outset. It also means looking beyond traditional indicators to track, for example, how much content is shared on social media and other channels, and how often content helps to convert prospects into genuine leads.
Internal metrics will also matter, including how uruguay mobile phone numbers database many business development executives use thought leadership to initiate or develop client conversations.” – Victor Chauhan, Business Development Manager
Don’t just translate — localise!
“Most large companies will translate their thought leadership to suit the needs of local markets. But translation alone is not enough to ensure that content resonates with local markets. In 2016, companies will move towards a more focused localisation of their content, which will ensure that it is more closely aligned with the region or country’s culture and market environment.” – Keisha Shah, Senior Project Delivery Manager