15 Instagram Marketing Mistakes You Should Avoid
Posted: Sat Dec 28, 2024 5:45 am
In order for brands to promote their businesses and attract more customers, it is necessary to know how to use digital platforms. Not only to be registered, but to know the strategies that must be implemented in them. Web Positioning Salamanca will teach you which are the marketing mistakes on Instagram that you should avoid .
What is Instagram used for?
This network was designed to display purely visual content, so the brand must be promoted through images and videos. The main idea is to build a community that interacts with the company, achieving integration.
As a result, you will expand the reach of your brand and therefore have more sales. Companies need to take into account that more than a third of the Instagram audience has purchasing potential. The key is to understand how the target audience uses this network. Community managers need to be very clear about what to do when it comes to a corporate account.
With Instagram, the company will have a visible face , provide customer service cayman islands telegram data redirect web traffic. It shows a more personal image, creating closeness. Likewise, it can analyze the competition and its followers, build loyalty and sell. But all this is achieved by making proper use of the tools.
Instagram Marketing Mistakes You Should Avoid
Instagram is an ideal platform for building business relationships, collaborations and conversions. This is key because engagement is 10 times higher than on Facebook and 84 times higher than on Twitter.
However, many brands make mistakes that negatively impact their Instagram marketing strategy . Below, we clarify the most common mistakes that are made and what you should avoid.
1. Content theft
If you think the content you found is worth sharing, the first thing to do is to give credit to the author. Otherwise, it is plagiarism and you can be penalized for it.
Post: 10 tips to earn more by making your customers smile #infographic
Don't forget that republishing quality material adds value to your account, you just have to inform who did it. Copying will only earn you reader distrust and a bad reputation.
2. Spam comments
Posting generic comments can lead to loss of followers, account bans, and comment deletions. Keep up genuine conversations that build connections.
Never use the same comment, such as “I love your photo.” Instagram will notice it just like the public will.
3. Incorrect hashtags in your bio
Using random hashtags will not give you more exposure. You need to be clear about which ones you can use based on your business. It is not recommended to put them in your bio. They are only allowed if they are from your brand, a partner, or another business or associated property.
You should also not use too many hashtags in your posts, they should be adapted to the context of what you are offering. Using 30 tags is a mistake, it is better to include only the necessary ones and combine them with short informative texts. Not using them is also a mistake because they give you reach.
4. Not optimizing your Instagram name
Keep in mind that on this network you have two names, the user name and your Instagram name. This social network allows you to edit each one. You can do this as many times as you want to get the most out of it.
5. Place links in the descriptions
Links placed in post descriptions cannot be clicked. Therefore, it is better to tell them to go to the link in your bio. There are tools to put several such as Linktree, or you can direct them to your website.
Always remember to include an attractive description that encourages people to click on the link.
6. Using content that does not represent you
It is a mistake to publish content that is not related to your business , even if it is viral. Because you could lose the connection with your audience. Also, when you publish posts that are related to your topic, you will lose those followers that you attracted with this type of information.
What is Instagram used for?
This network was designed to display purely visual content, so the brand must be promoted through images and videos. The main idea is to build a community that interacts with the company, achieving integration.
As a result, you will expand the reach of your brand and therefore have more sales. Companies need to take into account that more than a third of the Instagram audience has purchasing potential. The key is to understand how the target audience uses this network. Community managers need to be very clear about what to do when it comes to a corporate account.
With Instagram, the company will have a visible face , provide customer service cayman islands telegram data redirect web traffic. It shows a more personal image, creating closeness. Likewise, it can analyze the competition and its followers, build loyalty and sell. But all this is achieved by making proper use of the tools.
Instagram Marketing Mistakes You Should Avoid
Instagram is an ideal platform for building business relationships, collaborations and conversions. This is key because engagement is 10 times higher than on Facebook and 84 times higher than on Twitter.
However, many brands make mistakes that negatively impact their Instagram marketing strategy . Below, we clarify the most common mistakes that are made and what you should avoid.
1. Content theft
If you think the content you found is worth sharing, the first thing to do is to give credit to the author. Otherwise, it is plagiarism and you can be penalized for it.
Post: 10 tips to earn more by making your customers smile #infographic
Don't forget that republishing quality material adds value to your account, you just have to inform who did it. Copying will only earn you reader distrust and a bad reputation.
2. Spam comments
Posting generic comments can lead to loss of followers, account bans, and comment deletions. Keep up genuine conversations that build connections.
Never use the same comment, such as “I love your photo.” Instagram will notice it just like the public will.
3. Incorrect hashtags in your bio
Using random hashtags will not give you more exposure. You need to be clear about which ones you can use based on your business. It is not recommended to put them in your bio. They are only allowed if they are from your brand, a partner, or another business or associated property.
You should also not use too many hashtags in your posts, they should be adapted to the context of what you are offering. Using 30 tags is a mistake, it is better to include only the necessary ones and combine them with short informative texts. Not using them is also a mistake because they give you reach.
4. Not optimizing your Instagram name
Keep in mind that on this network you have two names, the user name and your Instagram name. This social network allows you to edit each one. You can do this as many times as you want to get the most out of it.
5. Place links in the descriptions
Links placed in post descriptions cannot be clicked. Therefore, it is better to tell them to go to the link in your bio. There are tools to put several such as Linktree, or you can direct them to your website.
Always remember to include an attractive description that encourages people to click on the link.
6. Using content that does not represent you
It is a mistake to publish content that is not related to your business , even if it is viral. Because you could lose the connection with your audience. Also, when you publish posts that are related to your topic, you will lose those followers that you attracted with this type of information.