Tips to sell more after Christmas
Posted: Sat Dec 28, 2024 6:07 am
Holiday shopping spikes, but what happens after the holidays? Chances are there's seasonal merchandise in your store that needs to be sold. Follow these tips to sell more after Christmas that will help boost your revenue.
What to sell after Christmas?
This will depend on the type of business you have. During these dates, people usually look for products such as clothing, toys, Christmas cards, wrapping paper, among others.
Why? Because stores have them on sale and if you buy them now it will mean savings for next year.
In the case of clothing, as stores expect new stock, they need to make room in their warehouses, so they offer promotions and discounts. Something similar happens with technology.
Either way, this gives you a clue as to what you can do to make the most of this time of year. Create gift packages with your store's products. Even though Christmas is over, it's likely that consumers still have some pending gifts or are starting to prepare for the upcoming important dates. Valentine's Day, for example, is less than two months after New Year's.
This brings us to the next tip: sell non-perishable products. That is, products that the customer can buy now to use later.
In any case, the key to knowing what to sell after Christmas and New Year is chile telegram lead know the needs of your customers . This way, you will be able to see what the best alternatives are for your store.
Tips to sell more after Christmas
In addition to offering the best Christmas promotions , you have to know what to do after the holidays. In January, sales tend to fall in most niches, so that you are not affected by this, you must prepare.
Post: How to use newsletters to grow your business?
Among the measures you should take consider:
If you have an online store, work on its SEO positioning . Optimize the loading speed, payment processes, improve images and product descriptions, among other actions.
Evaluate whether it is possible to sell products at cost price, especially if you have perishable products in stock.
Make your blog your sales ally, if you haven’t already. Publish posts that encourage purchases, such as “best products to buy after Christmas.”
Improving customer service will help you at any time of the year. Motivate employees to have a pleasant attitude and activate different means of contact for customers to contact your business.
In addition to these, there are other tips for selling more after Christmas that you can apply in your store.
Prepare a marketing plan
Whether you have an online or physical store, you've probably already noticed how important Christmas sales are. Many businesses depend on this season to make a profit, and so they prepare their strategies in advance to make the most of it.
However, they are likely to neglect the end of the celebrations because sales are down. But that is why they should pay more attention to it and try to encourage purchases.
You should create a marketing plan to address these dates as well. Outline your goals and plan how to attract customers to meet them, what channels you will use, etc.
It is possible to overcome the post-Christmas and New Year shopping slump, but you need to have a strategy in place.
Post: 10 tips to earn more by making your customers smile #infographic
At this point, stores have merchandise to sell to make room for what is coming. But they are faced with a consumer who is trying to recover from recent expenses. How do they deal with this situation?
It's time to look for ideas for Christmas promotions , granting discounts and offering medium and long-term advantages that will help you achieve your goals.
Don't wait until the last minute to improvise actions to take. Instead, plan the entire season along with your Christmas marketing strategy. This way, you can take integrated actions. For example, offer a discount coupon valid for January with Christmas shopping.
Special offers for loyal customers
Give special treatment to customers who have been with you all year long. Use the information you have about them to offer personalized deals on their favorite products.
You can also give them a special gift to make them feel appreciated. Actions like these will keep them loyal to the business.
What to sell after Christmas?
This will depend on the type of business you have. During these dates, people usually look for products such as clothing, toys, Christmas cards, wrapping paper, among others.
Why? Because stores have them on sale and if you buy them now it will mean savings for next year.
In the case of clothing, as stores expect new stock, they need to make room in their warehouses, so they offer promotions and discounts. Something similar happens with technology.
Either way, this gives you a clue as to what you can do to make the most of this time of year. Create gift packages with your store's products. Even though Christmas is over, it's likely that consumers still have some pending gifts or are starting to prepare for the upcoming important dates. Valentine's Day, for example, is less than two months after New Year's.
This brings us to the next tip: sell non-perishable products. That is, products that the customer can buy now to use later.
In any case, the key to knowing what to sell after Christmas and New Year is chile telegram lead know the needs of your customers . This way, you will be able to see what the best alternatives are for your store.
Tips to sell more after Christmas
In addition to offering the best Christmas promotions , you have to know what to do after the holidays. In January, sales tend to fall in most niches, so that you are not affected by this, you must prepare.
Post: How to use newsletters to grow your business?
Among the measures you should take consider:
If you have an online store, work on its SEO positioning . Optimize the loading speed, payment processes, improve images and product descriptions, among other actions.
Evaluate whether it is possible to sell products at cost price, especially if you have perishable products in stock.
Make your blog your sales ally, if you haven’t already. Publish posts that encourage purchases, such as “best products to buy after Christmas.”
Improving customer service will help you at any time of the year. Motivate employees to have a pleasant attitude and activate different means of contact for customers to contact your business.
In addition to these, there are other tips for selling more after Christmas that you can apply in your store.
Prepare a marketing plan
Whether you have an online or physical store, you've probably already noticed how important Christmas sales are. Many businesses depend on this season to make a profit, and so they prepare their strategies in advance to make the most of it.
However, they are likely to neglect the end of the celebrations because sales are down. But that is why they should pay more attention to it and try to encourage purchases.
You should create a marketing plan to address these dates as well. Outline your goals and plan how to attract customers to meet them, what channels you will use, etc.
It is possible to overcome the post-Christmas and New Year shopping slump, but you need to have a strategy in place.
Post: 10 tips to earn more by making your customers smile #infographic
At this point, stores have merchandise to sell to make room for what is coming. But they are faced with a consumer who is trying to recover from recent expenses. How do they deal with this situation?
It's time to look for ideas for Christmas promotions , granting discounts and offering medium and long-term advantages that will help you achieve your goals.
Don't wait until the last minute to improvise actions to take. Instead, plan the entire season along with your Christmas marketing strategy. This way, you can take integrated actions. For example, offer a discount coupon valid for January with Christmas shopping.
Special offers for loyal customers
Give special treatment to customers who have been with you all year long. Use the information you have about them to offer personalized deals on their favorite products.
You can also give them a special gift to make them feel appreciated. Actions like these will keep them loyal to the business.