What is SMS Marketing?
Posted: Sat Dec 28, 2024 7:10 am
Have you ever received promotional messages from companies on your mobile?
A company you have interacted with, a store you have visited or even restaurants. This is called SMS marketing. This is the way companies reach customers and it has already proven itself. However, it does not only have advantages. On the one hand, because SMS can seem impersonal, not personalized and customers can quickly find themselves inundated with overseas chinese in worldwide data unwanted messages. On the other hand, because in SMS we only have a limited number of characters, so not much room for very long content.
What is WhatsApp Marketing?
This is the new way that companies use to contact their customers. Through this practice, companies redirect the Traffic obtained on other platforms to WhatsApp . Once on WhatsApp they have the opportunity to speak with agents to expose their problems, make purchases, etc.
Why WhatsApp Marketing is better than SMS?
There are several aspects that make us say that WhatsApp marketing is better than SMS marketing in terms of effectiveness. Here are some of them:
Greater reach: WhatsApp, due to its ever-growing popularity, has a larger user base than SMS, which means that an advertising campaign on WhatsApp today would reach more people.
An interactive system: WhatsApp allows businesses to interact in real time and interactively with their customers. This means that their queries can be resolved more quickly.
The ability to send multimedia messages: WhatsApp compared to SMS allows sending not only text messages but also messages in the form of images, videos, audio files, etc.
The ability to create groups and mailing lists
A company you have interacted with, a store you have visited or even restaurants. This is called SMS marketing. This is the way companies reach customers and it has already proven itself. However, it does not only have advantages. On the one hand, because SMS can seem impersonal, not personalized and customers can quickly find themselves inundated with overseas chinese in worldwide data unwanted messages. On the other hand, because in SMS we only have a limited number of characters, so not much room for very long content.
What is WhatsApp Marketing?
This is the new way that companies use to contact their customers. Through this practice, companies redirect the Traffic obtained on other platforms to WhatsApp . Once on WhatsApp they have the opportunity to speak with agents to expose their problems, make purchases, etc.
Why WhatsApp Marketing is better than SMS?
There are several aspects that make us say that WhatsApp marketing is better than SMS marketing in terms of effectiveness. Here are some of them:
Greater reach: WhatsApp, due to its ever-growing popularity, has a larger user base than SMS, which means that an advertising campaign on WhatsApp today would reach more people.
An interactive system: WhatsApp allows businesses to interact in real time and interactively with their customers. This means that their queries can be resolved more quickly.
The ability to send multimedia messages: WhatsApp compared to SMS allows sending not only text messages but also messages in the form of images, videos, audio files, etc.
The ability to create groups and mailing lists