The fast responses and quick replies from social monitoring

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Meet those demands and keep your customers satisfied. Social listening is a more long-term approach to social media marketing and often takes place over days, months, or even longer periods of time. Because the focus is on trends and patterns rather than direct communication, you have time to strategize and think through social listening approaches. Social Monitoring vs Social Listening: Which is Best for Your Brand? Now that you understand that social monitoring and social listening are two different approaches rather than interchangeable terms, you might be wondering which is best for your brand.


Social monitoring and social listening both target different business goals, so beforesouth korea telegram number list you select an approach to focus on, you should spend some time thinking through your social media marketing programs and determining what your end goals are for the quarter or the year. If your goals are to improve customer service by getting back to customers quickly and improving your brand’s reputation through interactions or to increase sales by driving your audience to specific landing pages or campaign touchpoints, then social monitoring is your best bet.


Social listening is a better approach if your goals are more in line with understanding general customer sentiments, identifying specific issues or problems with your brand’s products or services, improving standings against competitors, tracking awareness over different platforms, or gaining insights into industry trends. Wrap Up Social monitoring and social listening are used interchangeably by both marketers and those outside of the industry. However, the truth is that each approach needs to be treated as a separate strategy, since both terms refer to completely different approaches to social media marketing.