In other words, every aspect of our business strategy depends on

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Our interpretation of available data. This approach is excellent where we can harness data for unique insights and information on your customers. But, as you can already tell, the data-driven approach does not take personal experience into account. It focuses less on the bigger picture. Simply put, it is all about the facts, where data has the final say.


Here’s a typical example: we have two copies of an ad, A and B. From our view, ad A seems better, and romania telegram number list we think that it might yield better results. However, instead of running ad A, we go on to A/B test both copies. On evaluating their performance, ad B turns up with a better (lower) Customer Acquisition Cost (CAC). We were pretty sure that ad A was the better one, though.


It is such a shame that we will have to use ad B because we are strictly data-driven. See what we mean? Pros of a data-driven approach Here’s how we think of it. Since being data-driven basically takes decision-making out of our hands, it prevents personal bias. Simply put, it tells us what to do, and we do it without gut instincts coming into play. Plus, we would not need to go through the nuances of decision-making — and some businesses love that.