Trending social networks to use when starting your ecommerce
Posted: Sat Dec 28, 2024 9:24 am
Social media is a powerful force between society and businesses. So if you are about to launch your e-commerce, you should make sure you know the best platforms to take advantage of.
Combining social media and business has become the key to giving brands greater visibility and increasing sales . This is due to the unlimited possibilities that social media marketing offers.
In this article we tell you which are the 4 social networks that will continue to be a trend in 2023. This will allow you to know which platforms you should be on to boost your brand name and the success of your online store.
1. TikTok
The success of the Chinese social network created for sharing short videos is indisputable. Improvements and launches of new features in 2022 indicate that TikTok aims to become a super app.
A super app is an all-in-one network, meaning it includes entertainment, messaging, mobile payments, e-commerce and basically everything you can do online.
Another important fact is the follower base of this platform. The third quarter of 2022 counted 1.023 billion active users and counting. What e-commerce doesn't want to be laos telegram data on a network with such a large number of users?
Moreover, TikTok's revenue is growing so fast that experts say it will catch up with YouTube's by 2024. This is, without a doubt, a clear indicator of the commercial interest that the platform has.
We are sure that TikTok sounds like the social network to which you should add your e-commerce as soon as possible.
2. BeReal
As of October 2022, this app is #1 on the App Store with over 30 million downloads. BeReal is a photo sharing app without filters or edits.
The app sends you alerts at random times reminding you to share your photos with a select group of friends within two minutes.
It's a space that invites you to have fun and share your most authentic moments with your friends . It's simply a fun place to be spontaneous and without produced content.
Google Trends highlights that global searches for BeReal reached their highest point in mid-2022 (14.7 million). Experts estimate that the impact of this platform will continue to gain relevance for users and e-commerce in 2023.
3. Instagram
instagram-ecommerce
Experts define Instagram as the ideal social network for e-commerce businesses to boost their business. This app has 1.5 billion daily active users and more than 2 billion monthly users.
Do you need more reasons to add your e-commerce to Instagram? More than 60% of users say they use this app to research brands and products.
Plus, their purchasing tools and advertising platform are one of the most robust, a good indicator for your marketing strategy and ROI.
4. LinkedIn
LinkedIn remains one of the most powerful business platforms for understanding, engaging and nurturing users with valuable content.
Why? It is a social network that brings together professionals, companies and experts in different fields in a single channel.
It is common to think of LinkedIn as a network that only works for applying for a job or finding the professionals your company is lacking.
However, this platform allows you to achieve other types of objectives, from networking to find clients and suppliers to developing a far-reaching digital marketing strategy .
Which social media platform should you choose to start your ecommerce?
how-to-use-social-networks-in-ecommerce
Each social network has its own peculiarities as well as advantages. Therefore, before choosing which platform your business should be on, you should first get to know them in detail.
Knowing how each social network works will help you decide which one best fits the goals you want to achieve.
Although the type of platform will be a key aspect for growth, the strategy you implement on social media is what will really allow you to succeed.
However, there are some general considerations you should keep in mind when deciding which social networks to focus on. We mention three of the most important ones:
Analyze each social network
Take a look at the demographics of the social network and choose the one whose target audience corresponds to yours.
Analyze the profitability of each platform and focus on those with the highest record of direct purchases.
Strengthen genuine engagement
Make it your primary goal to generate engagement and avoid focusing on sales first. Remember that most users go on social media to communicate, laugh and be entertained.
Instead of posting about your latest product, post a topical meme. Replying to comments, liking them, and providing solutions are actions that demonstrate interest in the user and help strengthen genuine engagement.
Implement new trends
It is essential to be trendy on social media, so paying attention to the latest developments will help you ensure the success of your posts. Using strategies such as social commerce and Live Shopping can be very useful.
Social media is a dynamic, attractive and competitive platform. It is the ideal space for your e-commerce to connect directly with its target audience, gain greater visibility and increase revenue.
As you can see, social media is an excellent tool to boost your brand and attract the attention of buyers.
However, there are also other strategies that can help you achieve your goals: coworking is one of them.
Coworking spaces represent an efficient and modern way of working for e-commerce- based companies . They offer you greater flexibility to manage your business, network and collaborate with others while watching your business grow.
Combining social media and business has become the key to giving brands greater visibility and increasing sales . This is due to the unlimited possibilities that social media marketing offers.
In this article we tell you which are the 4 social networks that will continue to be a trend in 2023. This will allow you to know which platforms you should be on to boost your brand name and the success of your online store.
1. TikTok
The success of the Chinese social network created for sharing short videos is indisputable. Improvements and launches of new features in 2022 indicate that TikTok aims to become a super app.
A super app is an all-in-one network, meaning it includes entertainment, messaging, mobile payments, e-commerce and basically everything you can do online.
Another important fact is the follower base of this platform. The third quarter of 2022 counted 1.023 billion active users and counting. What e-commerce doesn't want to be laos telegram data on a network with such a large number of users?
Moreover, TikTok's revenue is growing so fast that experts say it will catch up with YouTube's by 2024. This is, without a doubt, a clear indicator of the commercial interest that the platform has.
We are sure that TikTok sounds like the social network to which you should add your e-commerce as soon as possible.
2. BeReal
As of October 2022, this app is #1 on the App Store with over 30 million downloads. BeReal is a photo sharing app without filters or edits.
The app sends you alerts at random times reminding you to share your photos with a select group of friends within two minutes.
It's a space that invites you to have fun and share your most authentic moments with your friends . It's simply a fun place to be spontaneous and without produced content.
Google Trends highlights that global searches for BeReal reached their highest point in mid-2022 (14.7 million). Experts estimate that the impact of this platform will continue to gain relevance for users and e-commerce in 2023.
3. Instagram
instagram-ecommerce
Experts define Instagram as the ideal social network for e-commerce businesses to boost their business. This app has 1.5 billion daily active users and more than 2 billion monthly users.
Do you need more reasons to add your e-commerce to Instagram? More than 60% of users say they use this app to research brands and products.
Plus, their purchasing tools and advertising platform are one of the most robust, a good indicator for your marketing strategy and ROI.
4. LinkedIn
LinkedIn remains one of the most powerful business platforms for understanding, engaging and nurturing users with valuable content.
Why? It is a social network that brings together professionals, companies and experts in different fields in a single channel.
It is common to think of LinkedIn as a network that only works for applying for a job or finding the professionals your company is lacking.
However, this platform allows you to achieve other types of objectives, from networking to find clients and suppliers to developing a far-reaching digital marketing strategy .
Which social media platform should you choose to start your ecommerce?
how-to-use-social-networks-in-ecommerce
Each social network has its own peculiarities as well as advantages. Therefore, before choosing which platform your business should be on, you should first get to know them in detail.
Knowing how each social network works will help you decide which one best fits the goals you want to achieve.
Although the type of platform will be a key aspect for growth, the strategy you implement on social media is what will really allow you to succeed.
However, there are some general considerations you should keep in mind when deciding which social networks to focus on. We mention three of the most important ones:
Analyze each social network
Take a look at the demographics of the social network and choose the one whose target audience corresponds to yours.
Analyze the profitability of each platform and focus on those with the highest record of direct purchases.
Strengthen genuine engagement
Make it your primary goal to generate engagement and avoid focusing on sales first. Remember that most users go on social media to communicate, laugh and be entertained.
Instead of posting about your latest product, post a topical meme. Replying to comments, liking them, and providing solutions are actions that demonstrate interest in the user and help strengthen genuine engagement.
Implement new trends
It is essential to be trendy on social media, so paying attention to the latest developments will help you ensure the success of your posts. Using strategies such as social commerce and Live Shopping can be very useful.
Social media is a dynamic, attractive and competitive platform. It is the ideal space for your e-commerce to connect directly with its target audience, gain greater visibility and increase revenue.
As you can see, social media is an excellent tool to boost your brand and attract the attention of buyers.
However, there are also other strategies that can help you achieve your goals: coworking is one of them.
Coworking spaces represent an efficient and modern way of working for e-commerce- based companies . They offer you greater flexibility to manage your business, network and collaborate with others while watching your business grow.