2020 has certainly been a disruptive year for all facets of business, including marketing. However, it also marks a milestone for IDC: it concludes an entire decade of measuring technology marketing trends and priorities in the CMO Advisory Tech Marketing Benchmark Survey. As we look back at the past ten years of marketing trends, we can extrapolate what the next decade holds for marketers.
A Look Back at Marketing in 2010
At the start of the last decade, companies were beginning to pull themselves up from the Great Recession of 2008. Marketing budgets were just starting to recover; marketing budgets have historically been seen registered nurse database as the largest pools of “discretionary” funds for technology companies and the first place to make cuts when facing multi-quarter shortfalls, as these firms did during the recession.
2010 was also an interesting year for marketers, as this year represented a real shift towards digital marketing opportunities. Marketers discovered that digital mediums are often less expensive and easier to measure in terms of performance. However, the number of channels available to promote go-to-market messaging felt overwhelming. There were too many voices, too many messages and options to choose from. Marketers had to become savvier to distinguish themselves from the noise.