Your article’s title will naturally need to include

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Your article’s title will naturally need to include the core keyword phrase you’re hoping to rank for.

And when you type in the article’s title (as you’re drafting the post), the default permalink structure of “Post name” will automatically generate a permalink suggestion by pulling in the full text of your headline as the blog post URL.

Using the default “Post name” permalink suggestion isn’t good enough
While it’s tempting to settle with the default permalink that gets populated as a suggested egypt phone number database post URL, it’s rare that you should accept that suggestion without making some edits (as your post is still a draft of course).

If you noticed in my three example blog post titles & corresponding permalink examples from above… the permalinks for those articles don’t include every single word from the title.

For the permalink, I’ve omitted very short and non-essential words like “to” and “a” so that they don’t make it into the URL and make it unnecessarily long.

To create SEO-friendly permalinks, you should usually delete these kinds of words from the URL before publishing your article:

Conjunctions (for, and, nor, but, or, yet and so)
Prepositions (words like to, of, with, at, from, into, for, on by, and so on…)
When using SEO tools you may notice these are called “stop words”.

In general, the shorter your permalink is—the more memorable it’ll be for readers and the easier it is for search engines to make quick sense of.

It’s important to include your target keyword phrase in the permalink for your post or page, and any other crucial operative words like “how” or “why” that clearly indicate the nature of what your content is talking about.

How to manually change a permalink (on an individual post or page)
If you’re using the Classic editor in WordPress, then you’ll be able to edit your permalink—ideally before hitting publish on your blog post—by clicking the “edit” button next to the permalink preview, located just below the headline of your article, right here:

How to Change a Permalink in WordPress (Classic Editor Screenshot)
If you’re using the Gutenberg editor in WordPress, then you’ll be able to change your permalink for a post or page by clicking on the “Permalink” setting, located in the right-hand sidebar when editing the post or page, right here: