And how does this affect the advertising market

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While tech magnates benefit from these new initiatives through new revenue sources, it is possible that the advertising market and social media marketing strategies may take a hit with Premium subscriptions on social networks. The revenue acquired through ads on these platforms is significant, raising questions about whether the portion of revenue from subscriptions can significantly replace this source of funds.


What is clear is that the advertising market will have to invest more in influencer marketing oil and gas email list actions, as this type of “advertising” will continue to be allowed on platforms for both subscribers and non-subscribers. Ads will remain a crucial feature, as a significant portion of platform users may not acquire monthly subscription plans. However, to reach higher-income audiences, possibly those who will opt for a Premium subscription, it will be necessary to invest in influencers, whether they are nano or big influencers.


Thus, it will be necessary to think about more creative campaigns that reach all types of users and continue to generate engagement and return on investment for agencies and companies.