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8. Take care of the style of links and CTA (Calls-to-action) Most email marketing campaigns contain links to your website or a separate landing page . If you want to get more clicks on your emails, you need to use CTAs. Ideally, there should be one main call to action in the email that will direct users' attention and clicks to the main offer. You could also include secondary CTAs, as long as they don't distract too much from the main marketing objective.


To make this call to action effective, you need brazil telegram data to carefully style it. Ideally, you should use a contrasting color and have plenty of white space around the button . This way, recipients can not only see it, but also touch it with their thumb or finger. CTAs could be part of a larger image (in the header for example) or created separately. In addition to paying attention to the design of your email CTAs, you should also pay attention to the copy.


The standard approach is “Buy Now” or “Order Today” or “Sign Up Now.” But if the case allows, why not try a slightly more descriptive approach : “Try This Sweater,” “Pre-order This Game.” Link Tracking and UTM Not just CTAs. You may find yourself inserting hyperlinks within the body of your emails even as simple text links . If you’re building HTML emails , you can link to anything – a piece of text, an image (even a GIF), or a call-to-action button.