What does inbound marketing have that traditional marketing doesn’t?
Posted: Sun Dec 22, 2024 6:10 am
Literally, the dictionary translates and defines inbound as "the act of entering, of going inwards
". Contrary to classic marketing (or outbound marketing), it is about getting prospects to take an interest in the services offered by themselves, by encouraging them to come to the company on their own initiative.
Thanks to adapted techniques, this strategy has a strong positive impact on customers, who do not feel oppressed as they can be with traditional marketing techniques. To make the most of inbound marketing and master it in your company, you will first discover a concrete example of its application, the added value that you will find there: automation philippine whatsapp number of the sales cycle, a base of qualified and interested contacts, improved cash flow, among others! Then you will find a tip to boost your strategy even more in the long term.
Summary
A concrete example of inbound marketing and its implementation in your company
Among the inbound marketing mechanisms, we find in particular lead nurturing. Lead nurturing consists of accompanying and helping the prospect to enter and advance in the sales funnel. Ultimately, lead nurturing allows you to convert the prospect not only into a customer, but into an ambassador. The ambassador is a delighted and enthusiastic customer who praises your products, your services and your values and who allows, by extension, to reach new prospects.
Concretely, the recurring sending of personalized and varied newsletters allows you to create a link with the prospect and convert him into a customer-ambassador thanks to the sympathy he gets from this link.
Sales Work Automation
Thanks to the connection that is maintained through these various cognitive biases, the commercial aspect is less and easier. Indeed, the sales cycle is well underway thanks to the prospect's affection for the company. The initial contact has already been made, and the argumentation and negotiation will be more pleasant thanks to the attraction and sympathy that the prospect acquires at the pace of the exchanges.
". Contrary to classic marketing (or outbound marketing), it is about getting prospects to take an interest in the services offered by themselves, by encouraging them to come to the company on their own initiative.
Thanks to adapted techniques, this strategy has a strong positive impact on customers, who do not feel oppressed as they can be with traditional marketing techniques. To make the most of inbound marketing and master it in your company, you will first discover a concrete example of its application, the added value that you will find there: automation philippine whatsapp number of the sales cycle, a base of qualified and interested contacts, improved cash flow, among others! Then you will find a tip to boost your strategy even more in the long term.
Summary
A concrete example of inbound marketing and its implementation in your company
Among the inbound marketing mechanisms, we find in particular lead nurturing. Lead nurturing consists of accompanying and helping the prospect to enter and advance in the sales funnel. Ultimately, lead nurturing allows you to convert the prospect not only into a customer, but into an ambassador. The ambassador is a delighted and enthusiastic customer who praises your products, your services and your values and who allows, by extension, to reach new prospects.
Concretely, the recurring sending of personalized and varied newsletters allows you to create a link with the prospect and convert him into a customer-ambassador thanks to the sympathy he gets from this link.
Sales Work Automation
Thanks to the connection that is maintained through these various cognitive biases, the commercial aspect is less and easier. Indeed, the sales cycle is well underway thanks to the prospect's affection for the company. The initial contact has already been made, and the argumentation and negotiation will be more pleasant thanks to the attraction and sympathy that the prospect acquires at the pace of the exchanges.