Cognitive fluidity, you enter a website for a reason, such as saudi arabia whatsapp number looking for information, it is a need that seeks immediate satisfaction, there must be no obstacles along this path, therefore, it accompanies the user to find what they are looking for, this also means giving them what they expect. Let's take an example, the Call to Action, we are used to finding them immediately, to knowing that they are distinguishable from everything, used to finding them by quickly scrolling the site, so putting them in an unusual place, with colors that blend in with the rest, will be an obstacle for those who are browsing, you have to be original but you have to give what the user expects, and this applies to everything. The search bar? At the top at the beginning, the contacts? At the bottom of the page.
How to increase the conversion rate of a website?
The decision-making process of a consumer (in this case visitor) is constantly
victim of some cognitive prejudices, such as biases and heuristics, with neuromarketing we have come to
some best practices to apply on websites to leverage these evaluation errors.
Numbers and statistics
Numbers are scientific and quickly build credibility (especially odd numbers). Plus,
numbers stand out in a block of text made up of letters, attracting attention. Find the
statistic that emphasizes the importance and results of what you do and highlight it on your site.
If you don't have one, create one! Even a short survey of 100 people can help you find
a compelling statistic.