How To Ruin Your Employer Brand
Posted: Thu Jan 23, 2025 8:26 am
I’ve already talked about the importance of building a strong employer brand and how essential it is to carefully nurture the relationship with job seekers and employees in one of my previous blog posts. And I hope all businesses, no matter how big or small they are, are aware of the importance of investing time and money into building a great and attractive employer brand.
Building a robust, trusted employer brand can be a time consuming, expensive process but should be viewed as an essential ingredient in any talent attraction strategy in order to attract, retain top talent and drive profit and innovation within a business. If it’s not well taken care of, it can bring more damage than benefits…
I’ve heard this quote many times and I tend to believe it’s very true: “It can take years switzerland phone number library to build a brand and only five minutes to destroy it”.
So, here they are, 3 simple ways to completely destroy your employer brand:
Offering a poor applicant experience. The truth is that, unfortunately, many companies aren’t going above and beyond with their hiring process. Candidates usually put a great deal of effort into CVs, cover letters, application forms, company research or interview preparation. But, over the past few years, it has become acceptable for companies to ignore these applicants, the very people that they have spent all that money and energy generating. Moreover, lots of businesses are starting to create very long application processes, they sometimes oversell a vacancy, don’t read the candidate’s application or post job specifications that are unclear. The candidate experience is important to both job seekers and employers as employers who regularly provide bad candidate experience don’t go unnoticed.
Building a robust, trusted employer brand can be a time consuming, expensive process but should be viewed as an essential ingredient in any talent attraction strategy in order to attract, retain top talent and drive profit and innovation within a business. If it’s not well taken care of, it can bring more damage than benefits…
I’ve heard this quote many times and I tend to believe it’s very true: “It can take years switzerland phone number library to build a brand and only five minutes to destroy it”.
So, here they are, 3 simple ways to completely destroy your employer brand:
Offering a poor applicant experience. The truth is that, unfortunately, many companies aren’t going above and beyond with their hiring process. Candidates usually put a great deal of effort into CVs, cover letters, application forms, company research or interview preparation. But, over the past few years, it has become acceptable for companies to ignore these applicants, the very people that they have spent all that money and energy generating. Moreover, lots of businesses are starting to create very long application processes, they sometimes oversell a vacancy, don’t read the candidate’s application or post job specifications that are unclear. The candidate experience is important to both job seekers and employers as employers who regularly provide bad candidate experience don’t go unnoticed.