Isn't it already too late to start using video?

[shukla7789]

It's not too late, because many simply haven't gotten around to it yet. Messages get across much more easily with video than with the constraints of a photo or a carousel. Many companies dream of one day buying television advertising. Today, we have the means to exploit the same format, with a perhaps smaller audience but with higher quality, because there is an infinite diversity of media, both for platforms and formats.

This always requires a budget, which remains less substantial than the standards for mass media advertising. If we take the example of a specific DIY tool, it is possible to solicit a renovation influencer to promote your products, which will validate your brand image with a qualified audience and ensure lasting awareness.

What works best: using an influencer or cyprus mobile database a brand-specific content strategy?
It all depends on the product and the objectives. What's certain is that with a well-prepared influencer campaign, you'll get results much faster, but the investment isn't the same, and the impact may be very short-lived. By working on a video content strategy, however, you'll achieve long-term organic SEO. To drive traffic, you need to answer questions. And video is a fantastic format for taking the time to answer questions.

Both can be complementary, but one will cost much more and the other will take much longer. It really depends on the goals.

Is it an easy solution to use influencers rather than producing your own branded content?
I worked in a company where I was in charge of video content strategy and also influencer campaigns: relying solely on influence without developing a content strategy ensures regular spending. Unless you manage to convert influencers into ambassadors, with a loyalty program behind it, it will only have fleeting repercussions. Focusing solely on influence is something big brands do, and it must work since they continue to do so.

On the one hand, there may be a risk of negative publicity. On the other, we have 100% control over what we do, but we may not be able to reach a wider audience.

For example, NordVPN, which is not a French company, operates this way to develop its presence in France. Content creation and keyword work for a foreign company looking to establish itself in France will be difficult. So they rely on an influencer strategy, with significant spending, but by seeking to establish partnerships with qualified influencers. So this isn't necessarily bad, but you need good advice. The two strategies are not incompatible, on the contrary.