Digital Marketing Strategy: 5 Tips for a Successful Plan

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Finding customers online requires an active presence . It's by showing your presence that your potential customers will notice you. However, to truly gain visibility online , implementing an effective digital marketing strategy is essential.

Otherwise, you'll be wasting time and money on marketing channels with no return. This gives your competitors an advantage, making it easier to win over your potential customers. Therefore, you must have a clear and detailed action plan to implement to achieve your goals. This is done over the long term.

Note that you should adopt SMART goals . In other words, these must be specific , measurable , achievable , feasible , and time-bound. For example, increase your website traffic by 30% over the next three months by creating a blog post every week.

But how do you have a clearly defined digital marketing strategy  ? Find the answer explicitly in this post, with 5 steps that will help you define a digital strategy that perfectly suits your business's situation.

1/ Define your personas
Defining a digital marketing strategy begins with determining your persona . In other words, this means identifying your target customer . Be careful, this is not about identifying a market, like "single moms." It's more about defining a buyer persona or customer avatar .

According to Hubspot ,

“A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data tunisia mobile database your existing customers.”

You can define your personas according to different indicators , namely:

Sociodemographic characteristics (age, gender, location, family situation, profession or salary of the target, etc.);
Specific behaviors (purchase motivations, objections to purchase, etc.);
Interests (favorite magazines, blogs, or websites, hobbies, favorite brands, etc.);
Culture ;
Beliefs;
Fears and frustrations;
Objectives and motivations…
Through this well-known approach, which you can explore further on the Starther.org website , you will understand your ideal customer . You will have a clear understanding of what interests them. In this way, you will guide your content strategy. This involves writing marketing messages that correspond to their beliefs . Similarly, you will be better able to position your offers as potential solutions to the problems and expectations of your ideal customer .