Early adopters After those initial few innovators come early adopters

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These are those who aren’t afraid to try out a new product or service, but they are slightly less likely to be as loyal as the previous group. However, they’re a good target market to try out new digital marketing tactics or strategies. And they can provide excellent insight for what your company needs to do in terms of product education, positioning, and sales moving forward.


Early majority Jumping from early adopters to early majority is usually no easy feat. Once uae telegram database you’ve gotten to this stage, you’ve proven that your product is a good fit with your target market and you’re starting to see regular sales. That’s why moving forward to this timeframe is so difficult. It takes a ton of early adopters to work out the bugs to end up with a fair amount of early majority customers.


At this point, your product should be fairly well-known for the industry and have a regular following. Case studies and testimonials are always a good marketing tactic during this phase. Late majority The late majority is really the second half of the early majority portion of the product adoption curve. This is where you’re an industry leader and most people looking for the solution you provide know to check out your product first.