Inbound Marketing Strategy: The 5 Key Components!

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Every strategy aims to get from point A to point B. It is therefore essential to analyze your company's situation before determining your business objectives.

A good analysis of the situation can take into account many factors such as competition, your positioning, your reputation, your visibility shares in search tools, your conversion rates, the revenue generated by each marketing channel, the number of customers, your sales force, etc.

However, in all this data, 3 india mobile database are essential:

Visitors: How many visitors/month to your website?
Leads: How many visitors convert into leads per month?
Customers: How many Leads convert into customers / Month.
These three data points, combined with the average revenue generated by each customer, will allow you to calculate the average revenue generated by your website. Ideally, you should obtain these figures by acquisition channel.

2. Set SMART goals
Where do you want to go?

Based on the analysis of your situation, it is essential to define SMART objectives .