How to Create Effective and Engaging Content

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As with all platforms, the foundation of a good strategy is quality content that will appeal to your target audience. In its guide, Brandwatch offers numerous tips and best practices for creating videos suitable for TikTok:

Be authentic: Social media isn't the ideal platform for overly promotional, marketing, or corporate videos. Instead, you need to create authentic and "human" videos: videos with your colleagues, behind-the-scenes glimpses into the life of the company, etc.
Use UGC: You should encourage your followers to create content related to your brand: presenting products or services, india mobile database in brand challenges, etc. This is an excellent way to create engagement and generate quality organic content.
Focus on storytelling and visual identity: The platform is particularly suited to "micro-stories," so it's important to create short, engaging content to capture your audience's attention. While TikTok is heavily focused on "homemade" content, it's also a visual platform. This means careful editing, the use of filters, and truly creative content are essential.
Consider audio and calls to action: TikTok also relies heavily on audio and music. Choosing quality audio is important if you want to create viral content. Another important consideration is calls to action, which encourage people to like a video, share it, or click on a link.
More generally, Brandwatch emphasizes the importance of testing. It's important to try different types of content and analyze what works and what doesn't.

In this comprehensive guide, Brandwatch also examines several particularly successful brand campaigns, the best times to publish content, the features social media professionals should know about, and the KPIs to track. A must-read before you get started!