How can my startup grow with Growth Hacking?

[mdabuhasan]

Let's start with the definition of Growth Hacking , which seems to have earned a prominent place in the speeches of various online marketing gurus.

Anyone who has opened an English book at least once can easily translate the term as “hacking for growth” (yes, the translation of “hacking” could be “piracy”, but in our case it is better to Italianize a well-known English term).

But what does this hacking consist of?

Let's give a more meaningful definition:

Growth Hacking is a kind of quick test bed to develop accurate mobile phone number list products and find the most effective marketing channels in the shortest possible time.

In short, it is a process of rapid experimentation that accelerates the growth of a business, particularly useful for startups , but not only.

What does it consist of?
The question anyone who intends to attack a market, especially if it is a new market or if you are new to that field, asks is: “what is the best way to sell?”

Ever since man began to systematically ask himself questions about the universe, he has developed a scientific method to answer these questions, and our case is a nod to this method.

Keyword: experiments .

Growth Hacking is a methodology based on experiments and the combination of elements.

Since measurability is an essential feature of any self-respecting experiment, what better tool to experiment with than digital?

The main characteristics of these experiments are: speed (the results must be readable in the order of weeks, not months), scalability (if the data are good for 1X they must also be good for 1000X), adaptability (an experiment must be able to be modified on the fly in a short time).

While in some ways it is comparable to “traditional” digital marketing, these characteristics just listed, especially the speed of the process, distinguish Growth Hacking and make it a powerful tool especially for startups with a limited marketing budget.

The budget in Growth Hacking, in fact, is optimized to get the most out of even small investments . The strategy is to allocate small sums for multiple experiments, and then enhance the one whose data shows the best effectiveness.

What to do to grow fast
Starting from the definition given so far of this technique, we can simplify by giving some examples of growth hacking methodologies starting from digital marketing tools.

While a well-positioned brand has the resources and knowledge to invest in a long-term marketing plan, a startup must necessarily rationalize its (limited) resources to grow in the shortest possible time.

To do this, as we have said, we proceed with rapid low-budget experiments to find the golden vein on which to place the bulk of the investment.

An example could be sponsored ads on social media: instead of launching long-term campaigns, it is necessary to study a plan of correlated micro-campaigns in a dense network of A/B tests .

By reading the short-term data, you can define which strategy has “paid” the most and invest in that one.

But it must be said that this data is not eternal, and changes with the change of tools, user habits, new players on the market. It is therefore essential not to rest on the result obtained but

set up new experiment schemes , for each marketing channel, to be absolutely certain that you are making data-driven decisions that are always in step with market evolution.

There are also “zero-cost” (or almost) strategies such as building viral content that amplifies the exposure of a product thanks to user sharing.

For the rest, the tools are those of digital (SEO, SEM, Mail marketing) but declined according to the processes specific to Growth Hacking.