2. Real-time data
data is created each time your customer interacts with your brand or your support team. Understanding this data helps you improve your service operations. You also need to be able to access all your data, whether it’s in your crm data lakes.
Salesforce data cloud helps you do exactly this. It brings all of your disconnected data inside salesforce for a comprehensive, 360-degree view of your customer. With a crm with ai plus connected data and omnichannel engagement, agents and supervisors can see customer data from your crm and external systems. Teams also get access to real-time data and insights about your customers and their interactions with afghanistan phone number list your products and brand, allowing them to tailor their interactions to each customer. Supervisors can also monitor key contact center metrics.
3. Insights for continuous improvement
data is only as good as what you do with it. Service intelligence for service cloud harnesses the power of ai to extract actionable insights from all your data. This gives you the information you need to make business decisions that improve your support team’s performance.
For example, you might mine customer conversations to identify the different reasons people reach out. Some will have a low impact on your goals – like a customer resetting an account password. Others will have a significant impact – like account cancellation. For each reason customers contact support, you can design self-service and agent service strategies to help you reach your goals.