the brand's verbal identity and tone of voice;
the brand's competitors;
the page conversion goals;
the keywords it will need to rank for, and much more.
In short, before starting to write, the SEO Copywriter really has a lot to do.
What is SEO writing for you?
Today, SEO writing is an open challenge with technological evolution and human-to-human communication.
Ranking systems based on algorithms and artificial uk business email list intelligences are now changing from month to month and these changes have a concrete impact on both the positioning of websites in the SERPs and on user experiences.
For this reason, SEO writing is based on the knowledge of each of these updates: if until a few years ago it was enough to endlessly repeat a keyword in a text to appear on the first page - and everyone could improvise as a content writer - today the so-called keyword stuffing obtains the opposite effect.
The reason is that the brains of search engines increasingly “think” like humans, they rely on semantic searches, on the meanings of words and they know every synonym.
If we type the query “homemade pizza” into Google, the search engine will immediately understand that we are looking for a recipe. You can already see it from this image.
seo example of serp with recipes
A query like “wall clock” will immediately cause Google Shopping results to appear in the SERP because the search engine knows very well that we want to buy that product and not have information on how wall clocks are produced.