One of the best strategies that Digital Marketing offers us is the ease of generating leads with Inbound Marketing . Traditional marketing proposes a daily bombardment of advertisements that subjects consumers.
But why overwhelm our potential customers with avalanches of offers? Inbound Marketing therefore proposes interacting in a friendly way with the public , through segmented and personalized communication.
The main techniques for generating leads with Inbound Marketing indonesia number list basically consist of providing the consumer with information of interest, which is done through different acquisition channels:
Social media
Search marketing
Offline media
Next, we will see how to use them to obtain the best results for our campaign.
Email marketing to generate leads with Inbound Marketing: How to use it correctly?
Email Marketing is the quintessential lead acquisition channel and the most common in Digital Marketing strategies . And with good reason, as it was one of the first to be used to generate leads with Inbound Marketing . However, it remains as effective as it was at the beginning.
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For our Email Marketing campaign to be successful, we must take into account the following variables:
Target segmentation
Time of shipment
Email Creativity
The first thing may seem obvious, but you have to be careful. Segmentation is not just about selecting by gender, age range, geographic region, income level, etc. It is necessary to thoroughly research the market sector that interests us , if we really want to generate leads with Inbound Marketing.
In the case of Email Marketing, we cannot assume that everyone checks their messages at the same time or with the same frequency.
We must also take into account the predisposition that our target audience may have to advertising emails (sometimes, many consumers are already fed up with receiving them from other companies). Only a thorough study will allow us to segment the campaign into appropriate groups and choose what type of content to send them.
The time of shipment, on the other hand, has a lot to do with the characteristics of the sector in question. One factor that influences this is the geographical region.
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It is necessary to investigate what the dead hours are (when almost no one checks their email) and the peak hours for the target in that region.